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Yes, Sustainability and Profitability Can Go Hand-in-Hand in the Cloud

Aug 2022
Cloud Infrastructure

Maintaining sustainable practices have become a top-of-mind topic among consumers, employees, stockholders, and businesses who want to buy from work for, partner with, or invest in organizations that are actively committed to operating in a sustainable fashion.

For example:

  • According to Gartner’s 2022 CEO Survey, for the first time in the history of this survey, CEOs placed environmental sustainability in their top 10 strategic business priorities.
  • Younger workers care passionately about sustainability, and this attitude carries over into the workplace. For Generation Z, working for an employer who shares their values is key. 
  • BlackRock, the world’s largest asset manager, has put climate at the center of its investment strategy and has campaigned for companies to disclose their sustainability strategies.
  • Hyperscale cloud providers including Google, Microsoft, and AWS are helping customers to accelerate their sustainability journey with cloud-based solutions for benchmarking, tracking, and reporting on efforts to reduce their environmental impact.

A Better World – and a Better Bottom Line

The good news is that these days businesses no longer have to choose between doing what’s right for the environment and what’s right for their bottom line. As I mentioned in an earlier post, distributed cloud is now a fast-growing cloud consumption model. Distributed cloud architectures shift energy consumption to the edge, which reduces the amount of traffic sent to the centralized cloud and can significantly reduce energy use and carbon emissions. Cloud infrastructure providers are delivering solutions that increase density and manage containment more effectively. Additionally, by using low-impact systems to limit the active movement of air over servers, operators can mitigate the need to cool the entire facility.

How Panduit is Helping Cloud Providers Succeed

At Panduit, our efforts to minimize our ecological footprint are paying off for all stakeholders. Our World Headquarters has long-been recognized as a LEED Gold certified building, and the Panduit Plant in Costa Rica has played a key role in the country's ecosystem and environmental sustainability efforts. From earning the country's Carbon Neutral Certification to developing local reforestation campaigns, our employees are always exploring ways to minimize our ecological footprint.

Additionally, we’re committed to designing with a sustainability mindset that includes materials, manufacturing processing, and packaging. Here are just a few examples:

  • Panduit Universal Aisle Containment System enables organizations to reduce energy consumption by 40%, reclaim 10% of their existing cooling capacity, and save up to 27% OpEx.
  • Panduit Wire Basket utilizes 70% recycled metals in its production of the basket. By using recycled steel, this causes less damage to the environment and reduces the need to mine for valuable resources.
  • Panduit is taking steps to ensure 75% of packaging contains renewable/recycled material by 2025.

Business leaders are now treating environmental sustainability goals as opportunities to drive business efficiency and revenue growth. At Panduit, we support our cloud customers in their sustainability commitment by pursuing environmental stewardship opportunities that will help us achieve carbon footprint reduction, support the circular economy, eliminate waste, and drive sustainable product innovation.

Visit to learn more about how Panduit physical infrastructure can support your cloud initiatives and checkout our Environment, Social, and Governance content to explore sustainability-focused solutions for a connected world.

Download our Distributed Cloud Infrastructure Insights eBook to learn more about the rise of distributed cloud architectures, strategies for success, all important items to consider, and how to build an infrastructure that enables your cloud services.


Mark Dehmlow

Mark Dehmlow is a Sr. Business Development manager with Panduit’s Data Center business. In this role, Mark is focused on Global Strategic Accounts, Enterprise on-premise and Edge applications for Data Center Infrastructure. Mark is closely following the evolution of distributed compute network architectures and the focus of organizations to leverage Hybrid IT models as a result. Mark has over 20 years of experience in the Telecommunications sector having served in various product management, product, segment and channel marketing roles in high tech manufacturing, with network operators and in technology distribution. Mark is particularly interested in assisting users of all types in the adoption of technology solutions to drive intended business outcomes for their organizations. Mark holds a BA in Business Management from Bethel University and an MBA in Int’l business from European University, Brussels, Belgium.